New Packaging: Shrink Sleeves Label

Shrink-sleeve labels first appeared in the Japanese market in the mid-1960s, but it was not until the 1980s that they began to be felt in Europe, North America, and Asia, gradually gaining a foothold in many label-related markets, and their large-scale adoption took place within the last decade.  

In recent years, the development momentum of the heat shrinkable film label market is particularly strong, and has become the third largest labeling technology in the world after self-adhesive label and wet adhesive label.  According to AWA (Alexander Watson) research shows that in 2020, the heat shrink film sleeve standard in the global label demand market accounted for 17%, self-adhesive label and wet adhesive label accounted for 40% and 35% respectively. 

Due to shrinkage sleeve tag is suitable for all kinds of containers, such as metal cans, glass containers, plastic containers, wooden and ceramic containers, container, and can wrap the container 360 degrees, highlighted in the container shape at the same time also can provide the biggest decoration area, show high quality graphic details of the effect, in a wide variety of shelves to attract the attention of consumers.  And this kind of packing way has strong security and promotion, display function, so more and more brand began to use shrink sleeve label the technology for packaging innovation and product promotion, particularly in the beverage, food, medicine and health products, beer, and personal care products and other fields, shrink sleeve labels used more and more extensive.  

Shrink-sleeve labels are mostly printed in the back of the label. The pattern is printed on the back of the label, so the label has better scratch resistance and damage resistance.  Shrinkable sleeve labels can use a variety of printing processes including digital printing. With the increase of applications, more and more printing plants in China have joined this field.  Therefore, it is very important to correctly master the processing skills of shrink sleeve labels, especially the characteristics of printing ink and the treatment of surface materials.